The Kardashian Kollection coming soon to a Sears near you?  I “kan’t” knock it because I haven’t tried it but I envision low cut dresses and booty shorts any teen or tween would die to get their hands on.  According to WWD, the “Kardashian Kollection” will offer clothes, shoes, bags, and lingerie, all of which is targeted toward 17 to 35-year-olds who want to look like the Kardashians (a combination of glamours, bohemian and rocker).  The line will launch in 400 Sears stores in August.  What are your thoughts, would you wear it?

Word on the street confirms Ms. Gisele can and will do whatever she wants. As reported on WWD.com,

“Gisele Bündchen, who made a surprise appearance on the Balenciaga runway during Paris Fashion Week in September, is doing an encore. Word has it the leggy beauty will star in the French brand’s spring advertising campaign, lensed recently in New York by Steven Meisel.”

This ad campaign will definitely be a head-turner!

Photo: Kevin Mazur/WireImage/Elle.com

HAIR: Ted Gibson reinvents the chignon once again – his now signature textured chignons are his style staple and rule the runways. The chignon can be traced to Ancient Greece – but for this “Camelot-inspired’ collection, according to the designer, this chignon is perhaps more rooted in the association with French elegance. And this collection was absolutely elegant! I wanted to scream “Bravo” as each model walked down the runway.

There was a little whimsy in this texturized reinterpretation of the chignon and a bit of the ends were left unsecured – giving it a more modern feel.

Only two products were used to create the look backstage: Ted Gibson Beautiful Hold Hairspray and Ted Gibson Just Build It Blow Drying Agent. No need for Aqua Net to keep these buns in place!

MAKEUP: Romero Jennings for MAC shared with me what’s hot right now:
IN: Bold Eyes
OUT: Strong Lips

Play up eyes with a palette inspired from the sea in teals and blues and get ready to bring back shimmer! His go-to item this season: new MAC Mega Metal Shadow in Dalliance. He used this generously all over the eyes and in the inner corners. He then opted for MACs Cream Shadow Quad in Lite Brite/Derailed ; Plum-ing / Washed Out.

Lips are nude in MAC Lip Colour in Super and cheeks are “just pinched” – a look we saw at many of the shows this season.

NAILS: MAC custom-blended a polish just for the show – it was a nude color that will not be offered at retail – don’t you hate that??

So get ready to glam up those eyes and pull back your hair this spring with looks straight from the runway.

Check out this BACKSTAGE Video by Shiri Sarfati filmed by Lawrence Aaaron Markovitz

Photos in this post: Lawrence Aaron Markovitz
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About Shiri

Shiri Sarfati is a beauty industry expert. She holds a Masters Degree in Cosmetic and Fragrance Marketing and Management from The Fashion Institute of Technology, as well as a Bachelor of from Columbia University, Barnard College. When she’s not blogging, she works with top salon and spas around the world with Repechage, her family business. She has been featured and quoted in The New York Times, Women’s Wear Daily, and SpaWeek Daily and appeared on FOX and CBS.

Follow her on Twitter @SpaHeiress
She also blogs on LydiaSarfati.com as well as her own blog spaheiress.blogspot.com.

Backstage at Lela Rose S/S 2011 |photo: Victoria Stiles

Mary Amons |photo:Lianne Farbes

Ted Gibson Backstage at Lela Rose S/S 2011 |photo: Victoria Stiles

Backstage at Lela Rose for the Spring/Summer 2011 collections was a sea of glamor. Celebrity hairstylist, and my good friend, Ted Gibson, created a messy side braid with volume and texture. “The inspiration is Peru.”, explained Gibson, who styled Christina Ricci’s hair the evening before among other top celebrities for Mercedes-Benz New York Fashion Week. Gibson set the style with his innovative multi-purpose product, Build It Blow Drying Spray. Gibson’s team also styled Real Housewives of DC star and Labels For Love founder, Mary Amons, backstage at the Lela Rose show.

Key Makeup Artist for Stila Cosmetics, Sarah Lucero, created a current Hollywood glamor look with velvet matte skin, neutral shading around eyes and cheeks for structure, and finished it off with a vibrant coral-red lip that popped off the runway.

Deborah Lippmann | photo: Victoria Stiles

The nails were perfected by Deborah Lippmann and her opaque-matte, pink-coral shade Pretty Young Thing polish.

Follow Ted Gibson, Sarah Lucero, Stila Cosmetics, and Deborah Lippmann on Twitter.com!

Check out this behind-the-scenes video:

The innovative site provides creatives, like myself, a free exchange of information to help us reach other photographers, designers, models, makeup artists, and stylists to advance our business, cultivate new contacts, tap new markets and swell our portfolios.

“We kill red tape,” says company founder Marc Samson. “Imagine not having to comb through casting sites or trade classifieds to find qualified talent. We do the screening first, so everyone is legitimate, there’s no garbage, and it’s completely free.”

The Daily Collective site design is visually captivating as it features work from talent seeking other talent for various projects. I am personally honored to be included in this list of top creatives.

How TheDailyCollective.org Works

- Unlike other social media tools created for niche markets, TheDailyCollective.org does not come with a hefty price tag or any learning curve. Rather than develop a new technology to manage the platform’s interface, the company is keeping it simple by using standard email. TheDailyCollective is a 100% free daily email.

- Every volume is made up of project castings submitted by the community. Project listings are delivered directly to subscribers’ inboxes, and every listing includes a direct email address for the project organizer.

- When a user is interested in a project, they can respond to the organizer directly. For both parties, this means they can spend less time searching and more time creating.

“There has been an explosion of amazing independent freelance talent in the fashion industry,” Samson explains. “Our goal to help these professionals advance their careers — the models, makeup artists and stylists; the sole proprietor photographers and designers; anyone and everyone associated directly or indirectly with new and ongoing projects.”

Fashion photography freelance professionals are one of the largest and most socially-interactive communities, with a heavy presence on general social networking sites like Facebook, Twitter and Flickr. TheDailyCollective, however, has been custom built specifically by and for them, making it uniquely their own.

“For photographers, designers and independent fashion specialists it’s the ultimate networking tool,” says Samson.

The network was created and developed by Marc Samson, a 25 year old social media and public relations expert who operates just outside of Washington D.C. In January of this year, I had the opportunity to interview Samson during early developments of The Daily Collective. Check out my interview here.

On May 27, 2010, @Rachel_Roy logged onto Twitter and shared with followers a snapshot of Ms. Rhoda during her fitting along with this tweet, “Which color do you like better for @HilaryHRhoda for a big event coming up? -RR”.

When I saw this picture, I  immediately suggested the white dress in a reply tweet from my account, @victoriastiles. The yellow, although I love the design, felt did not compliment Hilary’s skin tone.  The white Rachel Roy design gave Hilary an elegant style and complimented her neutral-toned skin.

I was pleased with their decision…

I asked Hilary and Rachel what influenced their decision to go with this design over the other and their response was, “To keep it summery and fresh”.

Makeup by Victoria Stiles for MAKE UP FOR EVER

Key makeup products by MAKE UP FOR EVER: Turquoise Matte 72 Eyeshadow and Green 16L Aqua Eyes

Art Director: Christopher Moszary
Photographer: Mark Gong
Stylist: Sam Jaradeh
Fashion Editor: Gregory Wein
Hair: Ryoji Imaizumi for Shu Uemura Art of Hair at 1Plus1Mgmt
Make up Assistant: Warren Bolden
Models: Yuliana Bondav at Major, Jamie Jewitt at VNY, Bobby Nicholas at Ford

Hubby, if you are reading this, please get me one or all of the following pieces for Valentine’s Day!
Love, Victoria.

Tie Breaker Bow Tie Ring by Wendy Brandes inSterling Silver.

Pave Demi Bow-tie Necklace by Demitasse Jewelry. I like Gunmetal.

Demi Bow-tie by Demitasse Jewelry. I like Black Tie.