The Powder Group Events NYC – Strengthening Your Online Presence: 1/29/2011

If you are a makeup artist, hair stylist, wardrobe stylist, or other industry professional, please join me at the MAKE UP FOR EVER boutique in Manhattan, NY this Saturday evening for a must-attend seminar on developing your online presence.  Here is some of the insider information I will be sharing:

- Starting, building, and maintaning a portfolio website with a unique domain.

- Search engine optimization (SEO) basics including how to obtain certain keywords (ie: ny makeup artist), meta tags, and site descriptions and where to place this vital information within your website.

- Fundamentals of link exchange and linking to your other social media profiles.

- How to use Facebook, Twitter, YouTube, and blogging to build your business, online presence, and ultimately connect with cosmetic brands and potential clients.

- Exclusive information on how to develop your own professional websiode series of makeup tutorials.

To sign up or for more information please visit: thePowderGroup.com.

Products featured in this post may have been received complimentary for review from a public relations professional. Please view our DISCLOSURE page for more information.
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About The Author

Victoria Stiles is a make-up artist from Washington, DC working in New York and worldwide for commercial print, editorial fashion, red carpet events and weddings. Victoria’s client roster includes celebrities Roberta Flack, Jordin Sparks, Real Housewives of New York’s Jill Zarin, and publications Glamour, O Magazine, Vogue, Surface, Virginia Living, and Washingtonian. Stiles’ expertise in make-up is frequently called upon by local and National publications. Recent articles in Washingtonian, Real Simple, Women’s Health, American Baby, and Northern Virginia Magazine showcases and quotes her knowledge in make-up and labels her as an industry leader.

In addition to artistry, Stiles is a presenter for The Powder Group-- an organization uniting makeup artists worldwide with relevant industry information and career guidance. She has presented seminars nationally at The Artist Summit and The Makeup Shows.

Follow her on Twitter @victoriastiles and add her on other social media networks here.
www.VictoriaStiles.com

Lela Rose: Renaissance Mayflower Hotel Washington DC

lelarose

Last night’s Lela Rose fashion show, presented by the Renaissance Mayflower Hotel in Washington, DC was not your run-of-the-mill fashion show. Although models did strut their stuff down a catwalk modeling some of the finest spring fashions in town, there was a general camaraderie among patrons at the Modus Union 2010 event– something non-existent at similar large scale shows.

Maybe it had something to do with the reason why we dressed to impress in the first place? Founded by Mary Amons in 2006, Labels for Love, the reason that brought out DC’s power players last night, benefits 501(c)3 charitable organizations that protect women and children from the damaging effects of poverty, homelessness, abuse, and the hardships associated with terminal illness. The beneficiary for last night’s event was the Children’s National Medical Center. Children’s National Medical Center is a proven leader in the development of innovative new treatments for childhood illness and injury.

Sponsors for this event included Celebrity Stylist Ted Gibson, who re-created his “water” themed ponytail beach hair from the Lela Rose show in New York last fall for Mercedes-Benz Fashion Week S/S 2010 (see my video below), and makeup by Dior Beauty. Other sponsors included Cadillac, PHYTO, O’Neill Studios, the aba agency, T.H.E. Artist Agency, Secure Limo USA, and Bake Shop.

Ted Gibson for Lela Rose– Mercedes-Benz New York Fashion Week S/S 2010

The foyer was elaborately decorated with works of art by Lolly Amons, Roxanne Christie, Maggie O’Neill, Don Patron, Rodger Schultz, Matt Sesow, and Karen Suderman. 100% of sales from art pieces went to the event’s beneficiary.

For more information on Labels for Love, please visit their site www.LabelsForLove.org.

Products featured in this post may have been received complimentary for review from a public relations professional. Please view our DISCLOSURE page for more information.
-------------------

About The Author

Victoria Stiles is a make-up artist from Washington, DC working in New York and worldwide for commercial print, editorial fashion, red carpet events and weddings. Victoria’s client roster includes celebrities Roberta Flack, Jordin Sparks, Real Housewives of New York’s Jill Zarin, and publications Glamour, O Magazine, Vogue, Surface, Virginia Living, and Washingtonian. Stiles’ expertise in make-up is frequently called upon by local and National publications. Recent articles in Washingtonian, Real Simple, Women’s Health, American Baby, and Northern Virginia Magazine showcases and quotes her knowledge in make-up and labels her as an industry leader.

In addition to artistry, Stiles is a presenter for The Powder Group-- an organization uniting makeup artists worldwide with relevant industry information and career guidance. She has presented seminars nationally at The Artist Summit and The Makeup Shows.

Follow her on Twitter @victoriastiles and add her on other social media networks here.
www.VictoriaStiles.com

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